Primitive Athletics

Primitive Athletics - Fitness Commercial

None of us go to the gym as often as we should, but Primitive Athletics of Lakewood, California has pioneered some new ways to stay fit yet also have fun at the same time. Bringing us into film their first ever fitness commercial, we filmed owner/operator Kat doing what she does best and leave us all feeling like we needed to pump iron after. Shot on 2:35 anamorphic lenses, we want to make her gym feel more like a dramatic stage and make her already epic workouts appear that much more spectacular for this fitness commercial. Where do we sign up?

Directed by: Brian L. Tan “BLT”
Producers: Trevor Hollander
Shot & Edited by: Trevor Hollander
Gaffer: Corey Hour
Grip: Eduardo Gonzalez
BTS Photos: Mike Adan
Production Manager: Derek Sherwood
Production Assistants: James LaFortezza, Steven Porfiri





8800 Venice Blvd, Suite 303,
Los Angeles 90034