Publice Service Announcement

Cheech Marijuana PSA

Behind the Scenes

Cheech Marin + State of California Marijuana legalization - Public Service Announcement

We’re all familiar with the pot-induced antics of Cheech and Chong, so it was an absolute delight getting to film Cheech Marin in a tongue-in-cheeck Public Service Announcement for the State of California, starring the State’s very own Secretary of State, Alex Padilla. Owing to Cheech’s schedule, we only had 2 hours to film the project. However, we made the best of it and were happy that it was not only fun and light hearted but also educational and informative about the sign up process of legally signing up for a Marijuana-based business in the State of California. 

Starring: Cheech Marin, Georgina Bekerian, Alex Padilla
Directed by: Brian L. Tan “BLT”
Producers: Jesse Melgar
Edited by: Brian L. Tan “BLT”
Cinematographer: Trevor Hollander
Camera Assistant: James LaFortezza

Not only was our PSA publicized from the official California Secretary of State’s website, but we were also featured on CBS News, NBC, KTLA, the Sacramento Bee, and more. 





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